Privacy Policy

This Privacy Policy describes what personal information we collect from visitors and customers of our website, the ways we collect data, how we use the collected information, who we may share information with, the security measures we implement to protect your personal data, your rights related to your personal information, data retention rules, cookies and tracking technology practices, and how you can contact us with privacy-related questions. This Privacy Policy applies to all users who browse our website, create customer accounts, subscribe to our marketing communications, place product orders, contact our support team, or interact with our site in any way. When you access our website and submit personal information to us, you consent to the collection, use, storage, and processing of your data in accordance with this Privacy Policy. If you do not agree with the practices laid out in this document, please do not use our website or submit your personal information to us. This policy complies with relevant United States data protection regulations including the California Online Privacy Protection Act (CalOPPA), California Consumer Privacy Act (CCPA), and other applicable state and federal privacy laws.

First, we define what personal information means under this policy. Personal information refers to any data that can be used to identify, contact, or locate a single individual. Examples include your full legal name, email address, physical shipping address, billing address, phone number, payment information, order history, account login credentials, customer support message content, and device identifiers that can be linked back to you. Non-personal information is data that cannot identify a specific person, such as aggregated website traffic statistics, anonymous browsing behavior, general geographic region data without specific personal identifiers, and broad product preference trends. Non-personal aggregated data may be used for website optimization, business analytics, and marketing planning without additional consent requirements.

We collect personal information from you in several ways. The first category is information you actively and voluntarily submit to us. When you create a customer account on our website, we collect your name, email address, password, and optional contact details. When you place an order at checkout, we collect your full shipping address, billing address, email address, phone number, and payment details required to complete your transaction. Payment card details are processed securely by our certified third-party payment processor. We do not permanently store your full credit card number or card security code on our servers. When you send messages to our customer support team through the Contact page, we collect the content of your message, your order number, email address, and any additional information you choose to include in your support request. When you sign up to receive our email newsletters and marketing updates, we collect your email address and optional preferences you provide during subscription. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included at the bottom of every marketing email we send.

The second category of data we collect is automatically gathered information when you browse our website. This information is collected using cookies, web beacons, pixel tags, log files, and other tracking technologies. Automatically collected data may include your internet protocol (IP) address, device type, operating system, web browser type and version, screen resolution, website pages you view, links you click on, date and time of your website visit, the website or advertisement that referred you to our site, time spent on each page, search terms entered on our site, and crash or error logs. We use this automatically collected data to analyze website performance, understand visitor browsing patterns, troubleshoot website technical issues, detect security threats and fraudulent activity, customize website content, and deliver relevant advertising. You can adjust your web browser settings to refuse cookies or alert you when cookies are being sent to your device. Please note that disabling cookies may impact website functionality, prevent some features from working properly, and interfere with your ability to complete checkout on our store.

We will now explain how we use the personal information we collect. We use your data to process, fulfill, and ship your orders. This includes verifying your payment, preparing your products for shipment, generating shipping labels, sending tracking updates to your email, communicating with you about order status, handling returns, refunds, and resolving any issues related to your purchase. We use your contact information to respond to customer support inquiries submitted via the Contact page and answer questions about products, shipping, returns, ingredients, and store policies. We use your data to maintain your customer account if you create one, allowing you to view your order history, save shipping addresses, and manage your account details. We also use your information to send transactional emails, such as order confirmation emails, shipping notifications, refund confirmations, and important service announcements about your account or orders. Transactional emails are required for order management and cannot be unsubscribed from, unlike optional marketing newsletters.

We use aggregated and individual user data to improve our website, products, customer experience, and business operations. We analyze browsing patterns and customer feedback to identify which products are popular, understand what information visitors look for, optimize our website layout, improve product descriptions, and plan new product development. We use data to detect fraud, prevent unauthorized transactions, protect our website and customer accounts from hacking, identity theft, spam, abusive behavior, and other security risks. We may use your contact details to send marketing content if you have explicitly opted in to receive our newsletters and promotional offers. Marketing messages may include new product announcements, sale alerts, home freshening tips, and exclusive store promotions. You have the right to opt out of marketing communications at any time.

Next, we describe when we share your personal information with third parties. We do not sell, rent, trade, or lease your personal identifiable information to third-party marketing companies, data brokers, or advertisers for their independent use. We share your information only with trusted service providers who perform essential business functions on our behalf, and those partners are contractually required to protect your personal data and use it only for the purposes we authorize. Our third-party partners include payment processing providers, shipping carriers, email delivery platforms, website hosting providers, customer support software vendors, analytics tools, fraud detection services, and cloud storage providers. For example, we share your shipping name and address with our shipping carrier so they can deliver your package to you. We share your payment details with our payment processor to authorize and complete your purchase.

We may also disclose your personal data when required by law. We will release your information if we receive a valid court order, subpoena, legal search warrant, or mandatory request from a government or law enforcement agency. We may disclose your information to protect our legal rights, defend against legal claims, enforce our website terms and policies, investigate suspected fraud, protect the safety of our customers, employees, website visitors, or the public, or in connection with a business transfer such as a merger, acquisition, asset sale, or company reorganization. In the event of a business transition, your personal information may become part of the transferred business assets, and you will receive notice of any material changes to privacy practices where legally required.

We take reasonable technical, administrative, and physical security measures to safeguard your personal information against unauthorized access, loss, theft, alteration, destruction, or misuse. Our website uses secure encryption protocols for data transmission during checkout and account access. We maintain secure servers, implement access controls limiting employee access to personal data only to staff who need it for job functions, perform regular security updates, and conduct periodic security reviews. However, no method of data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. While we work hard to protect your personal data, we cannot promise absolute security of your information. If you discover any suspected unauthorized use of your account or personal data breach, please notify us immediately through our Contact page.

Data retention rules: We keep your personal information only for as long as reasonably necessary to fulfill the purposes for which we collected the data. For order-related data, we retain your order records, shipping details, and purchase history for the period required to complete your order, process returns and refunds, resolve disputes, and satisfy tax, accounting, and legal record keeping obligations. Customer account data is stored until you request account deletion. Marketing email subscription records are kept until you unsubscribe from our newsletter. After the retention period ends, your personal data will be securely deleted, anonymized, or aggregated so it can no longer identify you. We may retain anonymous non-personal data indefinitely for analytics.

Your privacy rights under applicable law include the right to request access to the personal information we hold about you, request correction of inaccurate personal data, request deletion of your personal information, request restriction of processing of your data, request data portability, and opt out of certain data uses. If you are a California resident, you have additional rights under CCPA. To submit a privacy rights request, contact us through our Contact page. We will verify your identity before responding to privacy requests to protect your data from unauthorized access. We will respond to valid requests within the legally required timeframe.

Children’s privacy: Our website is intended for adult shoppers. We do not knowingly collect personal information from children under the age of thirteen. If you believe we have collected data from a child under thirteen without parental consent, please contact us immediately, and we will delete that information promptly.

Third-party websites: Our website may contain hyperlinks to external websites operated by separate companies. This Privacy Policy only applies to our own website. Once you click a link to leave our site, you are subject to the privacy policy of that external website. We are not responsible for the data collection practices of third-party sites. We encourage you to review the privacy policy of any external site you visit.

Updates to this Privacy Policy: We may revise this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page. Your continued use of our website after changes are published means you accept the revised Privacy Policy. Please review this page periodically. If you have any questions or concerns about this Privacy Policy or our data handling practices, use our Contact page to send us a message.